The internet offers a virtual global marketplace for businesses in all sectors. For the companies working with the EcoTech Visions green business incubator, the ability to utilize the internet to promote your products and services is not only a practical choice, but it is a green choice, which is a great message to provide to your target audience.
However, discovering the most effective options in using the internet to build a business is not always easy. The more limited your budget is for online branding and marketing, the more critical it is to consider where your marketing dollars are most effectively used.
To help you to get started, here are some of the most common options for building your business using the internet and social media platforms. To help provide a complete picture, we have presented the pros and cons of each option for consideration.
Social Media Advertising
Social media advertising programs can be ads you develop and post yourself on your social media platforms, or they can be paid ads through the social media site. The obvious challenge is the cost of the paid advertising, with limited support offered by most platforms in how to design effective advertising. Free do-it-yourself social media ads are often overlooked by target audiences and tend to have a poor overall impact on bringing in new business.
If you are using social media advertising, either do-it-yourself or paid options, be sure to use the analytics provided and track and monitor what is working and what is not.
Blogging can be an effective way to become recognized as a trusted resource or authority in your industry. In the emerging green industry, this is a very low-cost, high-impact option. Blogging does require research and commitment to not only writing the blog but to interacting and responding to comment and posts.
Paid Advertising (PPC)
Paid advertising or PPC (Pay Per Click) advertising can be expensive if you are not careful about the terms and the advertising costs. PPC advertising does provide a highly visible blurb and link on the search engine result page for the keyword, which can drive traffic to your website.
Online Community Networks
At Ecotech Visions, we have created an online platform that connects eco-friendly and sustainable startups who offer products or services under our four innovative tech industries- Greentech, Energytech, Spacetech, and Farmtech. The platform consists of a worldwide network of entrepreneurs, investors, experts, and mentors to help tackle challenges that the world is facing. By joining the network you get access to designers and programmers while marketing your brand on a worldwide platform. You can learn more at apply.ecotechvisions.com
If you are not sure what marketing strategy to use or how to build your online advertising campaigns, join the team at EcoTech Visions and access all the resources and expertise we offer with membership.