There are a lot of acronyms used in technical language, particularly when it comes to marketing online through social media, websites, and other forms of online advertising. While it is good to know what PPC (Pay Per Click) and SMM (Social Media Marketing) stands for, it is vital to have an understanding of the importance and relevance of SEO.
Search Engine Optimization
SEO or search engine optimization has been used since the first search engines were developed, although it has changed significantly over time. SEO directly relates to how a website places on the search engine results page or SERP after someone types in a search word or phrase.
Many people assume that SEO is a straightforward process where the search engine simply matches a keyword or a phrase typed in the search box to a specific set of words used on a page in a website. In fact, there is a sophisticated algorithm used by the search engine to determine the relevance of a website to a particular search term.
The results displayed are called organic or natural results. They are not the same as the paid results that display at the top of the page. In fact, using PPC for specific search terms has no impact on the organic results, but viewers linking to your website from your social media posts, online articles or blogs on other sites can all boost your position on the search engine results page.
Common myths about SEO indicate there are ways to “trick” the algorithms by using specific types of keywords, by using keywords in specific percentages on pages, and in using a lot of links and backlinks.
In reality, the specifics of the algorithms are not known outside of the search engines, but keyword stuffing and using weak quality links in a website are likely to result in dropping your website down the SERP.
Top methods to keep climbing up the SERP using effective SEO strategies include:
- Linking to quality, authoritative sites related to your products or services
- Adding original, high-quality content in the form of blogs, articles, and information about your products and services
- Considering the most relevant keywords and search terms and using them effectively on the website
- Creating a website that keeps the target audience returning
If you are interested in learning more about SEO strategies and improving your SERP results, take out a membership with EcoTech Visions to access our online marketing experts.