One of the many benefits of joining EcoTech Visions through our membership is the access you have to expertise and resources to not just launch your green business but to continue to grow your business. Many first-time business owners spend a lot of time in marketing and promoting the launch of their company, but then fail to continue on with the effort, which limits the growth potential for the business.
Today, thanks to social media, it is easier and less expensive to continually promote your business and grow your client base. Of course, having a great website or app to turn interested viewers into buyers is part of the equation, but getting people to the website or app is always the first step.
At Ecotech Visions, we have created an online platform that connects eco-friendly and sustainable startups who offer products or services under our four innovative tech industries- Greentech, Energytech, Spacetech, and Farmtech. The platform consists of a worldwide network of entrepreneurs, investors, experts, and mentors to help tackle challenges that the world is facing. By joining the network you get access to designers and programmers while marketing your brand on a worldwide platform. You can learn more at apply.ecotechvisions.com
To effectively use social media marketing (SMM) in your green business, here are some of the essential factors to keep in mind.
Identify One Key Message
A clear, concise message about your product or service is vital to your branding and marketing strategy. Too many different messages or lack of refinement in the promotion of products creates confusion about what you are offering and what your company stands for in the mind of the consumer.
Know Your Target Audience
Marketing B2B (Business to Business) is very different from marketing strategies for B2C (Business to Consumer) or B2G (Business to Government). Tailoring the marketing to the target audience is essential to be consistent, to attract attention, and to promote your product or service using the best strategy.
Select the Right Social Media Platform
The target audience has a large impact on the social media platform that is best for your products or services. For example, if you are a B2B or B2C company, marketing on social media platforms such as a Twitter or LinkedIn is typically more effective than the general audience found on Facebook, Pinterest, or Instagram. On the other hand, if you are a B2C business, these social media platforms may be the best option.
Be Interactive With Your Followers
Merely posting is not enough with any social media platform. Engaging with followers, friends, or those who post is essential. It is also important to make relevant comments on the posts of others, developing social networks that can be effective in reaching your target audience, and expanding your audience.
If you are not sure what marketing strategy to use or how to build your online advertising campaigns, join the team at EcoTech Visions and access all the resources and expertise we offer with membership.