One of the challenges that many of the small businesses and entrepreneurs we work with at EcoTech Visions face is understanding the process and the value in branding. Branding is a buzzword that is used a lot on blogs, in marketing seminars, and even by online “gurus” trying to sell people a packaged program.
What is Branding?
In a simple definition, branding is creating a way for your business to be recognized by consumers or your target audience. It is not just the logo or the color you select; it is the meaning that seeing the symbol, company name, and company colors bring to the mind of the consumer.
Branding has to be consistent across all sources. For example, if you use the logo and your company name in your online branding, this should be the same branding used on your website, the product, and for all communication to the consumer. It should also be the same design and look as included in your emails and social media posts.
Make it Memorable
Branding needs to be memorable and related to the product or service you offer. Spending time in getting the right design to match your message and your product is important. There is a reason why those golden arches and that swish on the shoes instantly brings not only the name of a business to mind but a clear picture of the products they are offering.
Get Your Brand Out There
The key to branding is to subtly keep the image, logo, and company name in front of your target audience. Guest blogs, social media posts, email newsletters, and getting involved in online discussions and conversations are all effective options in building your brand.
At EcoTech Visions, we provide expertise and resources to assist green businesses in their online branding and marketing strategies. Join us today to start developing a brand or working on strategies to build on an existing brand.